Why we created PressPad
PressPad is a genuine movement for change. It's a people-first and tech-empowered scheme to diversify the British media.
Our mission and values
PressPad is an award-winning social enterprise fighting to lower the financial barrier of entry into the UK media and journalism industries. We believe that no person should be prevented from undertaking a career because of their background, where they grew up or how much money their parents have.
Providing subsidised accommodation and mentorship
to aspiring journalists
- Recognise that diversity is not charity and requires investment
- Benefit from guidance on designing an internship that appeals to a wider audience
- Benefit from more diverse applicants (via PressPad networks, and because they can advertise support via PressPad)
- Take on internships that they otherwise would not have been able to afford
- Stay engaged with PressPad alumni network. Some interns build lasting relationships with hosts
- Take on further journalism opportunities (beyond the scope of the pilot)
- Pursue a career in journalism (beyond the scope)
- Learn from their interns
- Speak about diversity (and inclusion) differently and feel that they are making a difference to their profession
- Actively get involved in other mentoring opportunities
Journalists from lower socioeconomic backgrounds enter the industry, and can remain in it thanks to their new support network
Diversification of the pipeline of applicants into the media
PressPad has been a labour of love and sacrifice - just like the journey we know all our interns are on, working to get a foot in the door. Founded by Olivia Crellin, a journalist and a documentary filmmaker by trade – soon after she started a staff job at the BBC, PressPad grew out of the realisation that many other people were struggling, as she had, to find a place to stay while interning in London.
Once she had secured a stable job and wasn’t begging distant relatives or family friends to stay in their spare room, she realised that many of her senior colleagues were really keen to improve diversity and help the next generation but didn’t know where to start. "If only somehow the two could help each other?", she mused in a Facebook post at the end of 2017… A handful of journalist friends volunteered for her crazy scheme and PressPad was born.
Olivia is a journalist, documentary filmmaker and entrepreneur – as well as the founder of PressPad.
Olivia is a journalist and a documentary filmmaker – as well as the founder of PressPad. She’s written for The Guardian, The Economist, TIME Magazine, Reuters, the BBC and others. The situation with unpaid internships was so bad when she started out that she calculated that a one-way ticket to Chile would be a more cost-effective option, AND help her learn Spanish. So after graduating from Cambridge, she spent time in South America, she went on to graduate from Columbia Journalism School, before being lucky-enough to do a few paid internships and fellowships in the US with the likes of VICE News, AJ+, the BBC Washington bureau and The Wall Street Journal. Ironically it was one of only two unpaid internships she did at the BBC World Service that led to her first BBC job on staff… She also spent a year passing her knowledge to young journalists as Senior lecturer in Multimedia journalism at Oxford Brookes University. She now focuses entirely on PressPad - and Ziggy, her beloved cat.
Camille is a freelance multimedia journalist, editor and producer with a previous career in adversiting and marketing.
Camille is a freelance multimedia journalist, editor and producer with a bit of a different career path. She started out by working with the European Youth Press on projects funded by the Council of Europe and co-founding an equal opportunity programme at her university in France. After her graduation from Sciences Po Strasbourg, Camille mainly worked for London-based creative agencies in training design, communications, advertising and branding ending up as an account director. But she returned to her first love of journalism when she joined the national independent publication The National Student and became its editor. Since then, she has worked with The World Today, Routed Magazine, ABC News, Journalism.co.uk. She is a fellow of human rights charity the 3 million Stories for Change’s programme. Camille’s focus is on current affairs, diversity issues and arts, but her true passion is sleeping.
Emily is an avid story consumer and storyteller. She recently graduated from the University of Exeter with a first class English Literature degree.
Emily is an avid story consumer and storyteller. She recently graduated from the University of Exeter with a first class English Literature degree. She has written for The Independent and HuffPost US telling her story to raise awareness about stigmatised issues. After graduating, Emily founded her own book club during lockdown and grew the account to over 500 followers on Instagram. Recently, she's worked on the TV show Between The Covers, and currently works with Rebel Book Club, creating trendy non-fiction Tik Tok videos. Emily has interviewed several artists and authors for the various book clubs that she has run, keen to champion underrepresented voices.